Sia
Insight takes advantage of state-of-the-art technology to produce
research solutions for its customers and conducts research and
consultancy projects involving alternative and innovative methods.
IRT
IRT: When
it is necessary to choose between options, to go beyond the classical
inquiry and see the effect of the reactions of the consumers according
to their response rates.
ICT
ICT: Quantitative concept tests are used to draw more insights into consumer insights.
Digital Fingerprint
Digital Fingerprint:
To monitor the internet behaviors of our target audience 24 hours a
day, to gain insight through Big Data with web sites, research words,
and analysis of applications
Neuro – Eye Tracking
Neuro – Eye Tracking:
To understand where, how long, and in what order the individuals are
looking, by following their pupils’ movements on a packaging, shelf,
advertisement / advertisement
Neuro – Face Decoding
Neuro – Face Decoding:
Following pupil and mimic movements to understand how emotions are
developed about a watched commercial film, series or real person /
character
Neuro – EEG
Neuro – EEG:
Electrical currents generated in the brain are processed to evaluate
with many different parameters such as liking, memory, attention,
cognitive load, predisposition to task
EMOREADER™
EMOREADER™ Turkey’s first Total Brain-Based Research: To explore the subconscious perception of the consumer by using a combination of neuromarketing and research methods
EMOMEDITATION™
EMOMEDITATION™ :
To find clues that will lead to change in behavior by revealing
metaphors, connections, emotions and motivations that the consumer does
not even know
SelfCAM
SelfCAM: A
new breath in ethnography; inspired by mega Selfie and Maker trends, an
approach that observes consumer / shopper through the use of wearable
technologies
Socia Media Panel
Socia Media Panel:
It provides fast results, is up-to-date, finds the right audience,
reaches real consumers who have never been a professional subject, it
has fun questions and emoji scales
VR-Discounter Secrets
VR-Discounter Secrets: VR-Virtual Reality to discover the hidden aspects of discount markets, to open the doors
Sia Insight serves to 310 brands
Sia offers new approaches to increase your competitivity
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